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Unes - U2

Eco-Supermarket every day low price!

Client

Unes - U2

Sector

Food and Beverage

Service

Media Relations & PR

  • Editing of Press Releases for the Launch of New Services/Products
  • Media Relations Strategies: Spokesperson, Key Messages and Story Angles

Objectives

Support Unes in the launch on new U2 “every day low price” shop to reposition this company of FINIPER Group in a large scale distribution market ever more green sensitive and leaving promotions and fidelity cards.

Strategy

An Italian supermarket beneficial to the wallet and the environment every day, without being a discount shop.

Activities

  • Local media relations for the opening of new U2 shops or reconversions from U! shops (one/two per month)
  • Interviews on Large scale distribution and trade/marketing media
  • Advisory on eco-friendly communications projects
  • Crisis communications management (AltroConsumo/inefficiencies)
  • Creative support to green initiatives such as the campaigns on plastic bags abandonment, low consumption light bulbs, packaging reduction, PET bottles recycling