Unes - U2
Food and Beverage
Media Relations & PR
- Editing of Press Releases for the Launch of New Services/Products
- Media Relations Strategies: Spokesperson, Key Messages and Story Angles
Support Unes in the launch on new U2 “every day low price” shop to reposition this company of FINIPER Group in a large scale distribution market ever more green sensitive and leaving promotions and fidelity cards.
An Italian supermarket beneficial to the wallet and the environment every day, without being a discount shop.
- Local media relations for the opening of new U2 shops or reconversions from U! shops (one/two per month)
- Interviews on Large scale distribution and trade/marketing media
- Advisory on eco-friendly communications projects
- Crisis communications management (AltroConsumo/inefficiencies)
- Creative support to green initiatives such as the campaigns on plastic bags abandonment, low consumption light bulbs, packaging reduction, PET bottles recycling